Terminology: What Is a Collector's Archive (and How It's Different From a Regular Clothing Brand)

The word "archive" has become fashionable in the same way that "curated" became fashionable about a decade ago. It appears on websites that are, by any honest measure, stores. It gets applied to ra...

Terminology: What Is a Considered Object

The word "considered" gets used a lot in design and fashion right now, usually as an adjective applied to anything that costs more than fifty dollars and comes wrapped in tissue paper. That is not ...

Terminology: What Is an Heirloom Guarantee (and Why Most Brands Can't Offer One)

Most brands use the word "quality" the way politicians use the word "transparency." Frequently, enthusiastically, and with almost no intention of being held to it.

Objects as Memory-Keepers

There is a jacket in the back of someone's closet that still smells like a person who is gone. A ring worn so consistently it has left a small indentation on the finger beneath it. A ceramic bowl t...

Terminology: What Is Switchblade Minimalism? A Manifesto.

Most aesthetic labels are descriptive. They tell you what something looks like: quiet luxury means expensive neutrals with no logos, dark academia means tweed and candlelight and old books, clean g...

Terminology: What "Edgy Minimalism" Actually Means (And Why Most Brands Get It Wrong)

Somewhere in the past few years, "edgy minimalism" became a Pinterest category. And like most things that become Pinterest categories, the actual idea got flattened into something safe and reproduc...

Alternative Fashion After 30: What Changes, What Doesn't, and What Finally Gets Better

There's a particular kind of frustration that nobody really talks about, the one that shows up somewhere in your early thirties when you realize that the aesthetic you've been building internally f...

The New Standard

Earlier this week, I cleared the deck. I realized I was building a "shop" when I should have been building an identity. So, I deleted the noise to make room for what Double Kick was always meant to...

A Necessary Death

In the spirit of transparency: I’ve spent the last year trying to expand and simplify Double Kick at the same time. In that pursuit, I’ve realized I was building a "shop" when I should have been bu...